From 1st August the Chartered Insurance Institute have rebranded our Chartered logo. The refreshed branding unifies previously separate brands, including the Personal Finance Society, under a common identity using its heritage and royal charter as a more publicly visible mark of our profession.
The new logo is a contemporary rendition of the original coat of arms, developed to reflect the obligation under royal charter to “secure and justify the confidence of the public”. The logo embodies the united profession that the CII serves: each major class of business represented pictorially. Its UK and global reach are represented by the lion and unicorn with fish scales symbolising international trade.
We will be rolling out the new logo over the coming months.